Amy Norton is a founding partner at GiANT Southeast (GSE), a company on mission to empower people to lead themselves through a transformative mix of coaching and teaching and consulting. GSE uses a 3-prong approach to unlock potential in individuals and teams, focusing on self-awareness, effective communication and building trust.

Amy began her consulting practice in 2014 and became an equity partner at GiANT Worldwide in 2016. In 2021 she launched GiANT Southeast with Dan Frey and Brandon Hutchins, and together, their work spans across many sectors including regulated utilities, financial services, multi-family housing, military, technology, construction, start-ups, non-profits and more. GSE’s clients consistently realize sustainable results in leadership development initiatives and the creation of healthy organizational culture.

Amy’s passion for the transformation of leaders is palpable, as she knows healthy leadership = healthy organizations. In founding and running her own businesses, as a key leader in a start-up online media outlet and working for a 150-year-old educational institution, Amy has clearly seen that consistent secure leadership ensures success. Every. Single. Time.

When people ask Amy what she does, she’s quick with a chuckle and response, “I’m an adult behavior modification specialist” – and she truly is!

In addition to working for the liberation of leaders and organizations everywhere, she is a sought-after coach and speaker. She lives in Nashville, TN with her family.